A Staff report on 2/6 Council agenda addresses the issue of signage for LCBO to be opened in the Kingridge Market (west Dufferin/north King Road.); specifically whether all illuminated signs need to be illuminated by external sources.
There are 2 policies in conflict which come into play. 1st: there is the familiar challenge of a business setting up as a corporate brand; as one would expect corporate HQ wants uniformity across the land and accordingly they want to use internal illumination. 2nd: We included signage details in our site plan for the Kingridge Market in 2013 and those details included no internal illumination. The latter was driven by our overall intent for high standard of design for the Market Place.
I do believe the arguments that i) we did approve exception for COPPA’s, ii) the LCBO location is relatively deep into the Market Place i.e. it is not sitting on either of the main roads are very persuasive. Having said that I am not persuaded on the necessity of having the internally lit signs on the west side as to the west it is residential housing.
Hi Debbie, Having read your post it reminded me of when the planner representing the LCBO appeared before Council for the LCBO store application in Nobleton, and the very same issue was on the agenda (The back lit illumination of their awnings and signage). Perhaps you remember, but he said that if they didn’t get what they want they would pull the store from that location. I expect you will get the same treatment here. Very sad, but unfortunately they know what kind of pull they have in commercial plazas like that. Might I suggest a significant cost charged to this applicant for receiving Council permission to derogate from its policy?