When considering the new sign bylaw at previous Council meeting input was provided by a business owner in King Ridge that there should be opportunity for a 3rd temporary sign on the King Road frontage.  Given the feedback and discussion Staff did detailed thorough analysis of the frontage and confirmed that a 3rd sign was feasible.  Here is Staff report which includes the final bylaw.  I believe the new bylaw represents a balance between needs of our business community to promote their services and merchandise and our desire to not diminish the aesthetic of our streetscapes and landscapes with signs.